As of Oct 27, 2026, 11:53 AM ET, the Where to Play: 3 steps for discovering your most valuable market opportunities is listed online by InformIT (informit.com) at $30; the store's feed doesn't report stock.
InformIT sells it online at informit.com. The price and stock here come from InformIT's own product feed, checked Oct 27, 2026.
| Option | Model no. | Price | Online availability | |
|---|---|---|---|---|
| Standard | 9781292178929 | $30 | Listed online (stock not reported) | Buy at informit.com |
Buy links go to the retailer through an affiliate network, and Aisles Ecommerce may earn a commission if you buy. It doesn't change the price. Disclosure.
It costs $30 at InformIT, as of Oct 27, 2026.
InformIT's product feed doesn't say whether it's in stock. It lists it at informit.com; check there before you buy.
Avoid failure by making the smart choice from the start. Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entre