As of Oct 27, 2026, 11:53 AM ET, the Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (paperback) is listed online by InformIT (informit.com) at $35.99; the store's feed doesn't report stock.
InformIT sells it online at informit.com. The price and stock here come from InformIT's own product feed, checked Oct 27, 2026.
| Option | Model no. | Price | Online availability | |
|---|---|---|---|---|
| Standard | 9780134384993 | $35.99 | Listed online (stock not reported) | Buy at informit.com |
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It costs $35.99 at InformIT, as of Oct 27, 2026.
InformIT's product feed doesn't say whether it's in stock. It lists it at informit.com; check there before you buy.
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on example